Full Service Public Relations
You're Unique Story Everywhere
Every client has a unique story to tell. We partner with you to discover your core business goals and key story angles essential to launching a winning PR campaign. Offering strategic traditional PR services to health/wellness, beauty, and lifestyle clients, Hidden Gem has a direct line to the decision-makers at top-tier media and TV outlets on both coasts.
Traditional Public Relations
The world of print and digital media is constantly in flux. Hidden Gem is here to help you navigate with a strategic communications approach. The goal? Boost brand awareness with buzz-worthy editorial (earned media) placements:
- Define messaging and core positioning
- Curate custom local and national media lists
- Pitch to top-tier media, TV broadcasts, podcasts
- Identify “newsworthy” angles and stories
- Analyze coverage of competitors
- Media monitoring and monthly reports
Your Brand Seen
Monthly retainer packages include Collaborations, Brand Awareness Campaigns, and Writing & Editing. We create strategies to introduce your brand to your ideal customers.
Brand Awareness
Media coverage is driven by newsworthy and timely angles. Hidden Gem matches relevant seasonal pitches and awareness days to create opportunities to amplify your brand. We research, pitch, negotiate, and manage follow-ups with key media outlets for product reviews, round-up features, and gift guides.
Collaboration
We negotiate sponsorship opportunities with digital and social media influencers, bloggers, and content creators for promotion across their popular channels. These connections garner valuable third-party endorsements to boost brand credibility. *Some influencer partnerships may incur an additional fee*
- Create an influencer database and manage outreach and negotiations
- Inviting influencers to events and post-event follow up
- Seeding” products to celebrities and influencers for valuable cross-promotional exposure
Writing & Editing
Don’t like writing? Hidden Gem’s founder and Health Journalist, Monica Romano loves it! She’s passionate about spotlighting brands through her writing and storytelling expertise and generating buzz for her clients across all written correspondences, including:
- Editing and optimizing client media responses
- Crafting compelling press releases
- Creating electronic digital press kits (EPK)
- Submitting client awards entries
- Pitching clients for op-eds and thought leadership essays
- Editing client personal essays, thought leadership pieces
